Juul Ida (van der) Zandt

Art, Design & Research




Designer based in Amsterdam, specializing in visual culture and design, research, writing, and campaign making.

Teaching at the University of the Arts Utrecht.

[English, Dutch & Spanish]

Disciplines: Graphic Design, Visual Research, Art Direction, Visual and Brand Identity, Concept Development, Typography & Editorial Design.
Research

At Daniël Sumarna Studio [Research, 2025]

Saint Laurent

Love Letters Campaign, 2025


Conducted image research, compiled visual references, and proposed conceptual ideas for the campaign.


Dodo

The Nature of Icons Campaign, 2025


Assisted in concept development through sourcing ideas, visuals, and image and photographer research.

Saint Laurent

As Time Goes By Campaign, 2024
 

Contributed to typographic research, social crops, and execution.

At Fabrica Research Centre 
[Visual Research, Design] 2024

Contributed to visual art research, exhibition communication, and installation design, supported by United Colors of Benetton.

At Marc Koppen [Conceptual and Image Research]
Philips Museum
BrainPort Exhibition, 2024

Supported visual and image research for the concept and layout of graphic design and wayfinding for the AI exhibition.

At Van Abbemuseum [Research and Development]
2023-2026

Research into multi sensory possibilities within the museum through the study of Braille techniques and the development of Braille signage across the museum.
Design

Cantine [Brand Identity, 2026]
Ideation, design and art direction.

Developed the brand identity, including logo, visual system and communication assets across online and offline channels. In collaboration with Akaar Amin and Christian Corvalan.

Davra [Brand Identity, 2026]
Ideation, design and art direction.

Developed logos and communication assets for a Central Asia–focused research group.

Okra Agency [Design, 2026]
Issue 1: Afro-European

Designed 16 handouts for Okra Agency, launch Issue 1.


Pantone [Design, 2025]
Viewpoint Colour Magazine, Issue 18

Designed the layout for Viewpoint Colour Magazine, Issue 18, in collaboration with Akaar Amin and Christian Corvalan.

At Daniël Sumarna Studio [Design, 2025]

Eric McNeal Website, 2025

Explored website layouts, implemented content, and assisted in designing a zine of his personal writings, published by BlackMass Publishing.

Fabrica Research Centre [Design]
FABRICA30
Catalogue and Exhibition Design, 2024

Assisted in catalogue design and wayfinding through research, references, and layout exploration.

Melkweg [Exhibition Design]
Arty Party
Exhibition Design, 2024

Responsible for ideation, visual research, design, and wayfinding across the exhibition.

University of Arts Utrecht [Graphic Design]
Design Project Education, 2025

Teaching graphic design with a focus on visual research, editorial design, and branding.

Graduation Show
Installation, 2024

Executed design assets including posters, booklets, textiles, and digital outputs aligned with the show’s direction.

Studio Ward Goes [Graphic Design]
Photobooks & Editorial Design, 2021

Conducted in-depth research, developed concepts, and worked on layout and visual language. Published by Onomatopee.
Campaign

At Daniël Sumarna Studio [Assistant]

Dodo
The Nature of Icons Campaign, 2025

Assisted in concept development through sourcing ideas, visuals, and image research, while supporting on set and in post-production.

Valextra
Delivering Milanese Excellence Since 1937 Campaign, 2024

Provided visual research and design for the catalogue, assisting with the campaign deck and social crops.

IDA [Design]
IDA Chair Lounge Campaign, 2025

Supported on set and design alongside Jhonathan Baena and Christian Corvalan.
Education

University of Arts Utrecht [Cum Laude]
Utrecht, The Netherlands, 2018

University of Applied Sciences Utrecht
Utrecht, The Netherlands, 2017


Residency

Fabrica Research Centre 
Cantena di Villorba, Italy 2024